This challenge is even more acute in the holiday decoration market, where trends change annually and customer preferences are constantly evolving. To stay ahead in the competition, Tesco has been on the lookout for a partner that can meet its diverse needs.
HSENLIFE was introduced to Tesco through an intermediary, a Chinese trading agent who was well – versed in both Tesco’s requirements and HSENLIFE’s capabilities. The agent facilitated a meeting between the two parties. After initial consultations, Tesco decided to further explore HSENLIFE’s product offerings.
Why Tesco Chose HSENLIFE
Tesco’s decision to collaborate with HSENLIFE was based on several key factors:
Innovative Development Capability
HSENLIFE demonstrated a robust portfolio of creative holiday decoration products. Their ability to design new types of pop up trees that appeal to the European market was crucial in securing Tesco’s interest.
In 2022, Tesco chose to cooperate with HSENLIFE to develop a new series of pop up tree products, ensuring that its product selection stands out in the highly competitive retail landscape.
HSENLIFE offers a strong equilibrium between quality and competitive pricing, making their pop up trees extremely attractive. By sourcing from HSENLIFE, Tesco is able to provide its customers with high – quality decorations at reasonable prices, reinforcing its position as a value – driven retailer.
As a manufacturer, HSENLIFE has an outstanding track record of passing factory inspections, meeting Tesco’s stringent standards in ethical production, safety, and environmental sustainability. HSENLIFE’s factory reports are regularly updated to comply with Tesco’s regulatory requirements, ensuring Tesco’s peace of mind regarding corporate responsibility.
In 2022, Tesco placed its first order for HSENLIFE’s green and silver pop up trees to test their performance in stores. HSENLIFE’s products proved to be highly popular among local customers, with sales showing a positive trend throughout the holiday season. Encouraged by this performance, in 2024, we received an even larger product order from Tesco!