Variety Wholesalers is a well-known retail giant in the U.S., operating Simply Holiday, which focuses on selling holiday decorations. Rose, a locally recognized retail brand, has structured Simply Holiday’s market strategy around “offering quality products at low prices,” dedicated to meeting consumer demands for high-value items. The introduction of innovative holiday-themed products each year is key to maintaining their competitiveness and appeal.
The collaboration between Simply Holiday and HSENLIFE evolved from initial intermediary arrangements to a direct partnership. From 2010 to 2019, both parties maintained a stable relationship through middle traders. However, in 2019, the trader ceased operations due to business issues. The agent still needed a reliable supplier, and HSENLIFE successfully gained the client’s trust and became a long-term partner due to years of solid cooperation and high-quality products.
Every year, HSENLIFE provides Simply Holiday with a range of innovative designs, from classic tinsel garlands and tinsel candy canes to folding snowmen and burlap trees, launching new products that meet market demands for each season. This diversity and innovative design help Simply Holiday maintain a leading position in the fiercely competitive retail landscape.
We deeply understand Simply Holiday’s need for “low-priced quality” products. Through streamlined production processes and optimized material usage, HSENLIFE not only controls production costs but also maintains high product quality. This balance allows Simply Holiday to continue offering consumers high-value holiday decorations.
With its flexible production capabilities and quick response to market changes, HSENLIFE can promptly produce large quantities of holiday decorations and ensure timely delivery during peak seasons, securing stable supply for Simply Holiday during each holiday sales season.
Since their direct collaboration began in 2019, Simply Holiday has highly recognized HSENLIFE for its innovative designs, stable supply, and high-value products. They particularly appreciate HSENLIFE’s agility and creativity in product development, which annually provides fresh holiday offerings for customers.
Looking ahead, Simply Holiday plans to deepen its partnership with HSENLIFE, expanding the range of holiday decorations, particularly beyond Christmas to include other holidays like Halloween and Thanksgiving, and hopes to win consumer favor with more new designs. HSENLIFE will continue to supply Simply Holiday with high-quality holiday decorations and is committed to helping Simply Holiday maintain its market competitiveness through innovative designs and exceptional production efficiency.